The Weather Channel Mobile today announced the launch of its advanced mobile weather application for the Android platform. Available through the Android Market on the T-Mobile G1 phone, the new application gives users the ability to view fully customized weather maps, detailed conditions and forecasts, local video and severe weather alerts. Weather information can be viewed for neighborhood landmarks such as schools, parks, lakes and more to assist with daily activity planning. In addition, location-enabled severe weather alerts let users know when dangerous weather threatens their area.
Through the find me function within The Weather Channel for Android application, users can get weather forecasts for their pinpointed location or can search by city, ZIP code, street address or landmark, for the most precise weather conditions available on a mobile device.
Multiple areas can be saved and nicknamed for quick reference. For example, consumers can find the forecast at home, keep up with airport conditions for a traveling spouse, and check in with a parents forecast in California -- all from one customized screen.
The Weather Channel for Android is an effective use of the many capabilities of the Android platform and offers unrivaled ease-of-use. The application includes interactive maps that are fully customizable and feature the functionality of Google Maps. Users can decide to display layers such as radar, clouds, UV index, rainfall, snowfall and more. Location-based video forecasts with The Weather Channel on-air talent include conditions and forecasts for your current location or other U.S. locations.
The Weather Channel Mobile has been a leader in the mobile space for nearly ten years, and during that time weve learned what users want in a mobile experience, said Louis Gump, VP of Mobile for The Weather Channel Interactive. This product builds upon that deep knowledge and resource base, with features such as interactive maps, severe weather alerts, and extensive customization options available on this new platform. As a result, this product will again change the way consumers interact with weather information, from Concourse A at the airport to bleachers at the local softball field and beyond.
The new Android application features patented technology from The Weather Channel
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