Full Sail University (fullsail.edu) is proud to announce the launch of its new Sports Marketing and Media Bachelor of Science Degree Program, for which the curriculum will be available entirely online. The degree program is scheduled to enroll its first class in early 2011.
The Sports Marketing and Media Bachelor of Science Degree, a 32-month online program, was designed to help produce the next wave of valuable contributors and leaders by giving them the tools to create and control content necessary for use in the evolving sports industry. Students will develop and refine skills in modern marketing concepts and practices which have become increasingly crucial for communication, game operations, sponsorship and revenue generation throughout the various types of companies that comprise the sports business. Such companies include leagues, franchises, collegiate athletic departments, agencies, management companies, sports media outlets, and sponsors.
This degree addresses content creation by providing students with a balanced skill set of technical expertise and an understanding of successful design aesthetics and brand execution as it pertains to sports marketing. Students will also gain knowledge in core business and marketing concepts as they apply to sports media, business models, sports marketing and research, public relations, sports law and contracts, and licensing and intellectual property.
During the culmination of this collaborative, project-based online curriculum, the Sports Marketing Final Project course allows students to create and produce a targeted sports marketing campaign, by challenging them to address the evolving needs of progressive sports businesses with innovative marketing strategies.
Through the use of Full Sails online platform, students are able to gain access to course information 24 hours a day, while participating in an innovative way to interact with instructors and fellow students via the Internet. To further facilitate connectivity, Full Sail Sports Marketing and Media students will engage the curriculum through an Apple MacBook Pro which comes to them through Full Sails Project LaunchBox, and which serves as their personal workstation throughout their education and into their careers.
Recognizing the need for professionals in the sports industry who understand the new media landscape, Full Sail designed this degree to meet the needs of both the industry and the sports focused individual looking to build a lasting career, said Josh Mora, Program Director of the Sports Marketing and Media Bachelor of Science Degree. Full Sail University is at the forefront of providing experiential based learning for numerous entertainment fields, which now includes sports. As graduates from other Full Sail programs have previously realized success in the sports industry, we feel very well positioned to enter this space, and we are excited to announce this new and innovative degree program.
About Full Sail University:
Since 1979, Full Sail University, located outside of Orlando, FL, has been an innovative educational leader for those pursuing careers in the entertainment industry. With over 34,500 alumni, graduate credits include work on OSCAR
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